Present Mainstream Solution for Outdoor LCD Digital Signage:
The typical solution for LCDs that are being utilized in bright outdoor environment comes equipped with :
1. Multiple Fans internally to act as exhaust for internal temperature regulation
2. High power consumption in the region of 500W for a 43″ LCD, primarily due to attaining high luminousity
3. Thick structure of around 130 to 250mm
With the above, they bring about high energy usage and irritating noise from the fan that is c00ling the internal temperature. With that, most probably more frequent maintenance are needed for the components. Besides, with a thick structure, due to fan and ventilation, it is aesthetically unappealing.

New Solution for Outdoor LCD Digital Signage:
By using a Reflective type of LCD panel, the technology allows it to reflect ambient light to project the color of the filters without the aid of a LED backlight as being practiced currently in most of the transmissive LCD panel in the market today.
As such, Reflective LCD do not need any LED backlighting to remain legible in bright environment, therefore bring about great energy saving. Without LED, that also means heat generation are greatly reduce thus making the fan redundant. And without the fan and the LED backlighting, the digital signage LCD structure can be reduced to half the current thickness, making it more sleek looking and lighter in weight for ease of installation.
Current available sizes are 32″ and 43″ in Full HD. Please write to jack@displaylcm.com to inquire more.